Case Study One, Part 9: Selfridges Window by David LaChapelle

Morgan, Tony, Visual Merchandising: Window and in-store displays for retail, page 53, Lawrence King Publishing Ltd, (2008 London); Image by Andrew Meredith for Selfridges, London.
This window was designed for a promotion of Vegas Supernova. The idea was to evoke thought and emotion and hopefully encourage viewers to take a closer look. The designer was trying to lure a new kind of customer and create a different sort of shopping experience.