Case Study One, Part 10: shoe store

Morgan, Tony, Visual Merchandising: Window and in-store displays for retail, page 132, Lawrence King Publishing Ltd, (2008 London);
Image by Andrew Meredith, Selfridges of London

This shoe store called Offspring exists within a larger department store. The displays and seating were designed specifically for this product. The shelving is adjustable. There are other display fixtures as well at varying heights. In addition the seating is not stationary and can be rearranged as needed. The graphics and signage give this store within a store an identity of its own. The lighting is bright and reflects off the mirrors, polished flooring and the mirrored display table and other shiny surfaces, giving the room a spacious, clean look. The graphics on the wall display are red letters and numbers pulling the viewers eye to the products at the back of the store.